Our Philosophy Why IHP? How We Operate Market Research Builder & Developer Partners Market Research IHP's sophisticated and bottom line-oriented market research is unique in the industry, giving IHP's investors and builder-partners an unmatched competitive edge. Our in-house Market Research team has established itself as a thought leader within the industry about housing trends, market cycles and regional investment opportunities. This is achieved by utilizing proprietary information and analyzing such factors as census data, economic and employment data, housing affordability, strength of market and what's in the development and construction pipeline. IHP Market Research focuses on classic demand modeling and real-time supply analysis for new and resale housing markets. A complex data base includes detailed new home supply and demand information for many U.S. markets. It also has at its disposal a nearly ubiquitous supply-and-demand database for the resale housing markets. IHP employs a unique, proprietary model to forecast home prices and trends in new home and resale markets, based on supply and demand scenarios developed from IHP's extensive databases. This Market Knowledge System places the data stream into an analytical context that identifies regional submarkets' attractiveness and quickly enables IHP to identify cyclical turning points. The Market Research team helps the decision making process of IHP's senior management, deal originators, and assets managers by providing input on the state and trends of national and localized markets. Additionally, IHP shares its market insights and knowledge with its builder, banking and investor partners during periodic presentations of industry and market trends, where relevant data is interpreted and presented for discussion. ©2010 IHP Capital Partners, All rights reserved.